Workshops

pexels-rdne-6172586
Ah-Ha Marketing Workshops

Architecting Influence Leadership Development Workshops

Elevate your leaders. Amplify your brand.
 

When your leaders are respected, your company wins. Our workshops activate thought leadership and executive credibility in your technical and professional teams. We don't just teach management; we teach influence activation, helping your staff build the "halo effect" that makes your organization the one others look to for guidance.

All Ah-Ha Workshops are implementation-focused experiences, designed for action and transformation, not passive learning.
 
Ah-Ha Marketing

Core Workshops

Cybersecurity Professionals: From Expert to Influential

A clarity-building workshop for technical professionals transitioning into leadership, advisory, or public-facing roles.

Participants will:

  • Identify high-trust visibility opportunities inside and outside their organization
  • Define and refine three thought leadership themes
  • Build credibility through messaging, presence, and strategy

Women in Tech: Building Confidence and Visibility

A visibility and influence workshop supporting women in technical roles as they step into leadership.

Participants will:

  • Clarify personal brand pillars and core strengths
  • Identify visibility gaps and opportunities for growth
  • Create a roadmap for influence, confidence, and career momentum

Mid- to Senior-Level Leaders: Amplify Your Leadership Presence

A leadership visibility workshop for experienced professionals shaping how they are seen, heard, and trusted.

Participants will:

  • Define and communicate a personal leadership narrative
  • Develop a visibility plan aligned with strategic goals
  • Strengthen influence through clarity and consistency


Additional workshops and customized sessions are available upon request.

pexels-shkrabaanthony-5466281-1

The Transformation

Our framework moves participants beyond technical proficiency, empowering them to bridge the gap between "dependable contributor" and "recognized authority." We provide the roadmap to convert everyday interactions into long-term professional equity.

For the Organization:

  • Elevated Brand Presence: Leaders who represent your company with executive clarity and unwavering confidence.
  • Strategic Trust: Professionals who build high-stakes credibility with both internal stakeholders and external partners.
  • The Halo Effect: A strengthened market reputation driven by the visibility and authority of your top talent.

For the Participants:

  • Narrative Mastery: A clear, compelling professional positioning that defines their value.
  • Amplified Influence: Increased impact within high-level meetings, industry communities, and professional ecosystems.
  • Accelerated Momentum: A direct path toward leadership recognition and sustained career growth.

Who These Workshops are For

These workshops are designed for organizations that invest in leadership development and understand the value of trusted, visible professionals.

Ideal audiences include:

  • Cybersecurity and technical leadership teams
  • Professional development organizations and nonprofits
  • Women in Tech and industry associations
  • Organizations building leadership pipelines and internal mobility

(We are able to customize workshops to specific audiences, including Cybersecurity Leadership and Professional Development Organizations.)

pexels-bertellifotografia-33714910
MEET THE INFLUENCE ARCHITECTS

TRUSTED BY LEADERS AND ORGANIZATIONS.

Photo of Trupti Shiralkar

Product Security Leader

Trupti Shiralkar

"Architecting Influence helped me find my voice, own my story, and realize that branding isn’t bragging—it’s being boldly, authentically you. This program was a game-changer."

Eric Olson

Author | Investor | Cyber Guy

Eric Olson

"I literally can't say enough great things about this course.  Heather not only helped me get over some key hurdles in building my professional foundation, she led me to see the foundational blocks I was putting in my own way.  I've always said that clarity is power and that a problem well-defined is half solved.  The values, purpose and vision exercises, if you REALLY invest the time and emotion to dig deep and do them right, are worth the price all by themselves."

dustin

Speaker | Author | Cyber Strategist

Dr. Dustin Sachs, DCS, CISSP, CCISO

“I came out of this course empowered with a plan, allowing me to have direction and structure I had previously been seeking. I highly recommend this course regardless of what level you are at in your career. This was the course I didn’t know I needed, but can’t imagine not taking.”

kurtis

CEO | Author

Kurtis Minder

"Architecting Influence helped me connect the dots between my personal mission and the work I do every day. The course created space to reflect on what really drives me—and how to show up in a way that aligns with that purpose. One of the best parts was getting to connect with other cybersecurity professionals who are thinking just as intentionally about their impact and visibility. It’s a rare opportunity to step back, recalibrate, and move forward with clarity."

original-96D4EA8C-83AA-4EBE-80C5-C46E9A1602FD

Applied GenAI Evangelist | Cyber Leader | Speaker

Tim Rohrbaugh

"I recently completed the 'Cybersecurity Pros' program, and it exceeded my expectations. Heather's instruction was top-notch, bringing structure and process to areas outside our typical comfort zone. This makes the process accessible and actionable. Beyond the curriculum, the added magic was in the cohort. It was incredibly enriching to go through the program with a group of experienced cybersecurity professionals, all bringing unique perspectives and a willingness to share. This shared journey made the learning much deeper and more impactful. If you want to turn your technical skills into real industry influence and connect with impressive peers, this is the course for you."

Photo of Sandeep Jayashankar

Security Architect | Speaker

Sandeep Jayashankar

"Architecting Influence helped me translate my experience and values into a clear, authentic narrative. The course gave me a structured framework to define and amplify my personal brand with confidence. It was one of the most transformational professional experiences I've had."

1758075037905

Fraud Fighter | Fraud & Risk Compliance Analyst

Sina Eames

"The best way to improve is to learn from those that have walked that path.  This series of workshops helped me realize my mental obstacles, my inner powers, and my ability to use them to overcome any struggle (especially in this job market). If you're looking to challenge your thought process, I would highly recommend becoming part of this. Heather is a natural leader with valuable information to help you succeed!"

The Ah-Ha Difference

Why Organizations Choose Ah-Ha:

  • Practitioner-led, not theoretical
  • Grounded in real-world influence, storytelling, and behavioral psychology
  • Led by Heather Antoinetti, with 20+ years of experience helping professionals
         build credibility, influence, and trusted personal brands in technical and professional spaces

This work is practical, strategic, and rooted in what actually works.

Every Workshop Includes

  • Discovery call to tailor content to your goals
  • Workbook and templates for ongoing use
  • Personal Influence Map and Messaging Blueprint
  • Visibility Action Plan
  • Post-session summary with insights and recommendations
  • Certification of completion and LinkedIn badge
Ah-Ha Marketing

Had A Different Workshop In Mind?

Ah-Ha Marketing also delivers customized workshops on strategic visibility, executive presence, and thought leadership for technical and professional teams.

Additional topics include:

  • Building a Strategic LinkedIn Presence
  • Practical Approaches for Using AI to Accelerate Your Content Creation Process
  • Writing Compelling Call for Paper Proposals
  • Book Launch Planning for Thought Leaders

Workshops are available in half-day, full-day, keynote, multi-session, or fully custom formats.