Meet Ah-Ha Marketing
Ah-Ha is a specialized marketing agency offering B2B marketing services to consulting firms, SaaS, cloud, and cybersecurity companies. With two decades of experience, we have developed proven strategies and approaches that work in your unique industries.
Our Story
The Original Ah-Ha Moment
Ah-Ha Marketing was founded in 2016 by Heather Antoinetti, inspired by a simple yet transformative idea: great marketing isn’t about complexity—it’s about clarity, action, and impact. Our mission is to create those unmistakable "Ah-Ha Moments"—the instant when an idea clicks, a strategy aligns, or a message resonates.
Heather’s path into marketing wasn’t traditional. It started with an unexpected opportunity, a bold leap, and a deep dive into the reality of how businesses grow. She quickly learned that marketing isn’t just about creativity—it’s about execution. Imperfect, strategic action beats endless planning every time. That philosophy became a core part of Ah-Ha’s DNA: JFDI—Just F*cking Do It. We believe in testing, learning, refining, and optimizing, ensuring that every action moves the needle.
Today, Ah-Ha Marketing is both a consultancy and a learning hub. We work with founders, executives, and industry leaders to build bold, measurable marketing strategies—and we teach others to do the same. Our courses equip professionals to build personal brands, navigate the zero-click marketing era, and leverage AI to create real impact.
At Ah-Ha, we don’t just develop strategies—we take action and help our clients do the same. Whether we’re crafting campaigns, refining messaging, or coaching professionals on reputation-building, our focus is always on delivering those “Ah-Ha Moments” through strategic, consistent execution.
Our Core Values
Simplicity
We believe that marketing shouldn’t be complicated. Our approach is to simplify the message, making it easy for your audience to understand and engage with your brand.
Collaboration
The best results come from teamwork. We work closely with our clients to understand their unique needs and goals, then collaborate to develop a marketing strategy that works for them.
Curiousity
We are always learning and staying up to date with the latest trends and techniques in marketing. Our curiosity drives us to explore new possibilities and continuously improve our approach.
Boldness
We take calculated risks and think outside the box to create marketing campaigns that stand out. We are not afraid to push the boundaries and try new things to help our clients succeed.
Our Founder
Heather Antoinetti | Founder & CEO
Heather Antoinetti is a transformation marketing leader and mentor with nearly two decades of experience in global marketing. She brings a reputation for building and leading high-performing teams that drive exceptional results. She is known for her ability to simplify complex technical information into engaging messages that resonate with audiences. Heather has broad expertise across all marketing functions and knows how to use them strategically to accelerate business growth.
Heather founded Ah-Ha Marketing in 2016 and ran the agency full-time for 5 years before taking a break to join Elastic to lead the development of their partner marketing program for MSP and OEM partners, as well as to provide strategic marketing support for key global partners including Accenture, AWS, IBM, Kyndryl, and Capgemini. Heather recently re-launched Ah-Ha and is excited to be back doing what she loves most – helping companies simplify their messages and approaches to drive massive growth.
Prior to founding Ah-Ha Marketing, Heather served as VP Marketing at Security On-Demand, where she built the marketing function from scratch and developed a partner enablement program focused on the white label relationship with AT&T. Early in her career Heather was Marketing Director at NTT Security, where she led the company’s successful marketing launches into Asia-Pacific markets and built the company’s partner marketing program.
We Can Help
Elevate Your Startup's Success
We’re uniquely skilled at working with founders and product teams to launch new companies, build brands and establish a solid foundation of marketing best practices.
Bridge the Gaps in Your Team
Ah-Ha provides much-needed support to ensure you are able to deliver the necessary programs to generate leads and stay ahead in this tough landscape.
Build Strategic Partnerships
Ah-Ha combines deep cybersecurity, technology, and consulting industry knowledge with a mastery of the service provider and cloud service provider partnerships.