Finish the Damn Book: Writing, Launching, and Doing It Anyway
A 1-Year Program to Help You Actually Finish Your Book (and Make the Most of It When You Do)
Does this sound familiar?
Writing a book is hard. Promoting it can feel gross. Doing it alone? That’s where most people give up. You're not alone if:
- You start strong, then ghost your own manuscript.
- You've written a draft, but you keep getting stuck in the weeds.
- You constantly find more research to do, more topics to add, and there's no finish line in sight.
- You feel icky about marketing yourself.
This program is for people like you who have great ideas, a firm commitment, and just need a little outside support to finish strong.
What you'll gain.
This course covers:
When you join Finish the Damn Book: Writing, Launching, and Doing it Anyway, you get more than just knowledge, tools, a roadmap and a supportive community.
A Book Launch Planner (That Doesn’t Make You Want to Cry)Step-by-step planning, timelines, and real-world checklists so you don’t have to keep Googling “how to launch a book.
Campaign Templates
These starter templates eliminate blank page syndrome and help you build excitement and stay visible without spending every minute on social media.
GenAI Prompt Packs
Prompts you can use with ChatGPT, Claude, or your own private tools to brainstorm, write faster, and generate content when your brain is mush.
Private Online Community
A place to connect, swap ideas, vent about imposter syndrome, and celebrate progress—even when it’s just “I wrote a paragraph today.”
Monthly Group Sessions
Real-talk education and open Q&A on topics like:
- How to build a speaker page
- What to include in your media kit
- Using your book to open doors (without feeling gross about it)
Guest experts drop in too—authors, coaches, mindset folks, and others who’ve been where you are.
Biweekly 1:1s
Need help writing the thing? Deciding what to do next? Want to figure out how to turn that one podcast interview into more? These sessions are for whatever you need.
Weekly Writing Group
We show up. We write. We cheer each other on. Sometimes we talk. Sometimes we just type with the camera on. It helps.
Join Today
You can do this.
You don't have to write alone.
Writing a book can be lonely. But it doesn’t have to be.
Sharing your work with the world often feels weird and vulnerable, like you’re either shouting into the void or pretending to be someone you’re not. That’s not what we’re doing here.
Your book is just the beginning. Figuring out what to do with it afterward can be overwhelming. That’s where I come in.
You don’t need to become a content creator or an influencer. You just need a little structure, some honest support, and the courage to JFDI, especially on the days when it’s messy or scary or uncertain.
I created this program to help people like you actually cross the finish line on work they care about and share it in a way that feels authentic.
Select your plan
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Whole Damn Thing |
The Essentials |
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Biweekly 1:1 Strategy Calls (30 min) |
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Weekly Writing Group |
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Monthly Group Sessions + Guest Experts |
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Book Launch Planner + Templates |
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GenAI Prompt Packs |
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Private Online Community |
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Quarterly Planning Support |
REAL STORIES. REAL GROWTH.

Product Security Leader
Trupti Shiralkar
"Reputation Architecture helped me find my voice, own my story, and realize that branding isn’t bragging—it’s being boldly, authentically you. This course was a game-changer."

Fraud Fighter | Fraud & Risk Compliance Analyst
Sina Eames
"The best way to improve is to learn from those that have walked that path. This series of workshops helped me realize my mental obstacles, my inner powers, and my ability to use them to overcome any struggle (especially in this job market). If you're looking to challenge your thought process, I would highly recommend becoming part of this. Heather is a natural leader with valuable information to help you succeed!"

Project Manager | Team Leader
Ivette Mestre
"Talking to Heather always leaves me inspired and energized. This course has been transformative for me in how I approach my career."

Founder | CISO | GRC Guru | Speaker
Karina Klever
“Heather’s course is like the instruction booklet for your career. You might have all the pieces—skills, experience, ambition—but without a clear framework, it’s hard to build the outcome you really want. Reputation Architecture helped me organize and align everything in a way that finally made sense. The process is structured, supportive, and surprisingly fun. Just be warned: once you see the full picture, it’s hard to go back to winging it.”
You might be wondering...
Here are few questions we hear a lot. If you still have question, reach out. We'd be happy to help.
This is for anyone actively writing—or trying to write—a book they care about. Whether you’re mid-draft, stuck in edits, launching your second book, or just staring at the blinking cursor, this program gives you the structure, support, and momentum to finally finish (and do something with it).
Totally fine. You don’t need a finished draft—or even a clear outline—to join. What you do need is a real commitment to moving forward. We’ll help with the rest.
You’ll get out of it what you put in, but here’s a general idea:
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30 minutes every other week for your 1:1 calls (All Access only)
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30 minutes weekly for the writing group (All Access only)
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60–75 minutes monthly for the group Q&A and guest sessions
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Plus whatever time you’re actively writing or implementing
This isn’t a content-heavy course—it’s a support system. The focus is on doing the work, not watching endless videos.
It’s a 12-month commitment. You’ll have access to all calls, community, sessions, templates, for the full year. And, if you are working on longer term projects, you can renew and continue your participation.
There’s never a perfect time—there’s only now. If you’re thinking about it, it’s probably because you know this could help you. Book a pre-course chat and we can explore your concerns together.
Group meetings will be held monthly on Thursdays at 7pm Eastern.
Bi-weekly 1:1s can be scheduled Monday-Thursday 10am-7pm Eastern. All enrolled participants receive a scheduling link to manage their bookings.