Imperfect Action: A Strategic Approach to Reputation Architecture for Cybersecurity Professionals
A 6-week live program for security leaders
June 6 - July 17, 2025*
[Scroll down for additional dates]
Course Tuition: $649
No class week of July 4th
Teaching you the skills and systems to build and manage your professional reputation
You're a cybersecurity professional transforming security expertise into strategic influence...
and the growth of your career depends on your ability to communicate your expertise strategically. It's not enough to be exceptional at securing systems and managing risk—you need to project your insights to the right stakeholders at the right time in the right way.
Your ability to influence needs to extend beyond technical excellence, whether you're:
- Securing buy-in for critical security initiatives
- Building partnerships with peer executives
- Positioning yourself for board advisory roles
- Advancing to senior leadership positions
- Becoming a recognized voice in the security community
Without a strategic approach to building influence, your expertise might remain undiscovered potential.
Is this for you?
Your path to strategic impact
You understand the power of deep expertise, but you're wrestling with:
- Translating complex security concepts for non-technical audiences
- Building visibility while maintaining operational security
- Finding time between critical security responsibilities
- Balancing organizational constraints with personal growth
- Moving from technical authority to strategic leader
Your technical skills have brought you this far, but you know that technical expertise alone won't drive the next phase of your career. Even groundbreaking security insights can go unnoticed without a strategic approach to building influence. There's a critical gap between being security-smart and being strategically influential. This program bridges that gap, transforming technical excellence into strategic authority.
Now Enrolling Summer and Fall Sessions
July 16 - Aug 20
This cohort meets on Wednesdays at your choice of time:
- 3 - 4:30 pm Eastern Time
- 7 - 8:30 pm Eastern Time
Sept 10 - Oct 15
This cohort meets on Wednesdays at your choice of time:
- 3 - 4:30 pm Eastern Time
- 7 - 8:30 pm Eastern Time
Oct 22 - Dec 3*
This cohort meets on Wednesdays at your choice of time:
- 3 - 4:30 pm Eastern Time
- 7 - 8:30 pm Eastern Time
*No class Thanksgiving week
About the course
Reputation Architecture: 6 Weeks to Strategic Career Growth
Live Sessions Held Weekly
You will learn proven strategies to transform your expertise into lasting influence. Our program provides both the tactical roadmap and the senior-level community to support your evolution from technical expert to strategic leader. The live format provides you with:
- Real-time feedback and discussion
- Interactive exercises and peer learning
- Immediate application of concepts to your current role
Course format:
- Weekly 90-minute live stream lessons and group coaching (recordings provided). The course is scheduled to occur from 3-4:30 PM Eastern time on Fridays.
- Weekly worksheets and activities
- 1 year of access to all program materials online
- 1-year membership to the Ah-Ha Movement Community
Master the five domains of reputation architecture
Over the 6 week course, you will master five critical domains to successfully build a professional reputation that stands out and fuels your success. Download the full syllabus and learn more about the course.

What you'll get.
You'll walk away with...
- 4 Private 1:1 Coaching Sessions – Get personalized strategy & feedback
- A Polished LinkedIn Profile – Attract leadership roles & new opportunities
- A Thought-Leadership One-Pager – Position yourself as an expert in your field
- A Reputation Roadmap – A clear, step-by-step plan for building your influence
- A Notion Workspace – Journal prompts, activities, and idea collection to organize and implement everything you learn.
- A Badge and Certificate - officially numbered and verifiable certification you can share on LinkedIn and your resume
And you’ll do it all with expert guidance, a supportive network, and a proven framework that WORKS.
REAL STORIES. REAL GROWTH.

Product Security Leader
Trupti Shiralkar
"Reputation Architecture helped me find my voice, own my story, and realize that branding isn’t bragging—it’s being boldly, authentically you. This course was a game-changer."

Author | Investor | Cyber Guy
Eric Olson
"I literally can't say enough great things about this course. Heather not only helped me get over some key hurdles in building my professional foundation, she led me to see the foundational blocks I was putting in my own way. I've always said that clarity is power and that a problem well-defined is half solved. The values, purpose and vision exercises, if you REALLY invest the time and emotion to dig deep and do them right, are worth the price all by themselves."

Speaker | Author | Cyber Strategist
Dr. Dustin Sachs, DCS, CISSP, CCISO
“I came out of this course empowered with a plan, allowing me to have direction and structure I had previously been seeking. I highly recommend this course regardless of what level you are at in your career. This was the course I didn’t know I needed, but can’t imagine not taking.”

CEO | Author
Kurtis Minder
"Reputation Architecture helped me connect the dots between my personal mission and the work I do every day. The course created space to reflect on what really drives me—and how to show up in a way that aligns with that purpose. One of the best parts was getting to connect with other cybersecurity professionals who are thinking just as intentionally about their impact and visibility. It’s a rare opportunity to step back, recalibrate, and move forward with clarity."

Applied GenAI Evangelist | Cyber Leader | Speaker
Tim Rohrbaugh
"I recently completed the 'Cybersecurity Pros' course, and it exceeded my expectations. Heather's instruction was top-notch, bringing structure and process to areas outside our typical comfort zone. This makes the process accessible and actionable. Beyond the curriculum, the added magic was in the cohort. It was incredibly enriching to go through the program with a group of experienced cybersecurity professionals, all bringing unique perspectives and a willingness to share. This shared journey made the learning much deeper and more impactful. If you want to turn your technical skills into real industry influence and connect with impressive peers, this is the course for you."

Security Architect | Speaker
Sandeep Jayashankar
"Reputation Architects helped me translate my experience and values into a clear, authentic narrative. The course gave me a structured framework to define and amplify my personal brand with confidence. It was one of the most transformational professional experiences I've had."

Fraud Fighter | Fraud & Risk Compliance Analyst
Sina Eames
"The best way to improve is to learn from those that have walked that path. This series of workshops helped me realize my mental obstacles, my inner powers, and my ability to use them to overcome any struggle (especially in this job market). If you're looking to challenge your thought process, I would highly recommend becoming part of this. Heather is a natural leader with valuable information to help you succeed!"
You might be wondering...
Here are few questions we hear a lot. If you still have question, reach out. We'd be happy to help.
We will meet weekly on Fridays from 3-4:30 pm Eastern time. Once enrollment is closed, we conduct a survey of participants and adjust the schedule if necessary.
The registration fee is $649. We can deliver this course privately for your company. Reach out today if that is of interest.
All sessions are recorded, so you can catch up anytime!
Expect about 2.5-4 hours per week, including live sessions, coaching, and exercises.
There’s never a perfect time—there’s only now. If you’re thinking about it, it’s probably because you know this could help you. Book a pre-course chat and we can explore your concerns together.
Learning Objectives
By the end of this course, you will gain valuable skills and confidence.
Develop a strong personal brand
Understand the components of a personal brand and how to articulate your unique value proposition. Create and refine a personal brand statement and elevator pitch.
Optimize your online presence
Master networking strategies
Utilize effective networking techniques both online and in-person to expand your professional network. Leverage tools and strategies to get referrals, leads, and speaking opportunities.
Create engaging content
Develop a content creation strategy that aligns with their personal brand and engages your audience. Learn to use various tools and systems for idea curation, planning, and publishing content.
Secure speaking engagements
Identify and apply for speaking opportunities that enhance your professional credibility. Create impactful presentations that inspire and engage your audience.
Build media relationships
Craft compelling media pitches to gain media exposure without needing an agency. Build and maintain a media list and align story angles with relevant publications.
Implement a personal branding system
Learn about free and low-cost tools to help manage your personal branding activities. Track and analyze your branding efforts to continuously improve your strategies.
Overcome personal barriers
Address and overcome imposter syndrome and other limiting beliefs. Develop a resilient mindset that supports your personal branding efforts.