Imperfect Action: A Strategic Approach to Reputation Architecture for Cybersecurity Professionals

A 6-week live program for security leaders 

June 6 - July 17, 2025*

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Course Tuition: $649

No class week of July 4th

Teaching you the skills and systems to build and manage your professional reputation

You're a cybersecurity professional transforming security expertise into strategic influence...

 

and the growth of your career depends on your ability to communicate your expertise strategically. It's not enough to be exceptional at securing systems and managing risk—you need to project your insights to the right stakeholders at the right time in the right way.

Your ability to influence needs to extend beyond technical excellence, whether you're:

  • Securing buy-in for critical security initiatives
  • Building partnerships with peer executives
  • Positioning yourself for board advisory roles
  • Advancing to senior leadership positions
  • Becoming a recognized voice in the security community

    Without a strategic approach to building influence, your expertise might remain undiscovered potential.

Is this for you? 

Your path to strategic impact

 

You understand the power of deep expertise, but you're wrestling with:

  • Translating complex security concepts for non-technical audiences
  • Building visibility while maintaining operational security
  • Finding time between critical security responsibilities
  • Balancing organizational constraints with personal growth
  • Moving from technical authority to strategic leader

Your technical skills have brought you this far, but you know that technical expertise alone won't drive the next phase of your career. Even groundbreaking security insights can go unnoticed without a strategic approach to building influence. There's a critical gap between being security-smart and being strategically influential. This program bridges that gap, transforming technical excellence into strategic authority.

Choose Your Start Date

Now Enrolling Summer and Fall Sessions

July 16 - Aug 20

This cohort meets on Wednesdays at your choice of time: 

  • 3 - 4:30 pm Eastern Time
  • 7 - 8:30 pm Eastern Time

 

Sept 10 - Oct 15

This cohort meets on Wednesdays at your choice of time: 

  • 3 - 4:30 pm Eastern Time
  • 7 - 8:30 pm Eastern Time

 

Oct 22 - Dec 3*

This cohort meets on Wednesdays at your choice of time:

  • 3 - 4:30 pm Eastern Time
  • 7 - 8:30 pm Eastern Time

*No class Thanksgiving week

 

About the course

Reputation Architecture: 6 Weeks to Strategic Career Growth

Live Sessions Held Weekly 

You will learn proven strategies to transform your expertise into lasting influence. Our program provides both the tactical roadmap and the senior-level community to support your evolution from technical expert to strategic leader. The live format provides you with:

  • Real-time feedback and discussion
  • Interactive exercises and peer learning
  • Immediate application of concepts to your current role

Course format:

  • Weekly 90-minute live stream lessons and group coaching (recordings provided). The course is scheduled to occur from 3-4:30 PM Eastern time on Fridays. 
  • Weekly worksheets and activities
  • 1 year of access to all program materials online
  • 1-year membership to the Ah-Ha Movement Community 

Master the five domains of reputation architecture

Over the 6 week course, you will master five critical domains to successfully build a professional reputation that stands out and fuels your success. Download the full syllabus and learn more about the course. 

Copy of Certificate
What you'll get.

You'll walk away with...

  • 4 Private 1:1 Coaching Sessions – Get personalized strategy & feedback
  • A Polished LinkedIn Profile – Attract leadership roles & new opportunities
  • A Thought-Leadership One-Pager – Position yourself as an expert in your field
  • A Reputation Roadmap – A clear, step-by-step plan for building your influence
  • A Notion Workspace – Journal prompts, activities, and idea collection to organize and implement everything you learn.
  • A Badge and Certificate - officially numbered and verifiable certification you can share on LinkedIn and your resume

And you’ll do it all with expert guidance, a supportive network, and a proven framework that WORKS.

 

MEET THE REPUTATION ARCHITECTS

REAL STORIES. REAL GROWTH.

Photo of Trupti Shiralkar

Product Security Leader

Trupti Shiralkar

"Reputation Architecture helped me find my voice, own my story, and realize that branding isn’t bragging—it’s being boldly, authentically you. This course was a game-changer."

Eric Olson

Author | Investor | Cyber Guy

Eric Olson

"I literally can't say enough great things about this course.  Heather not only helped me get over some key hurdles in building my professional foundation, she led me to see the foundational blocks I was putting in my own way.  I've always said that clarity is power and that a problem well-defined is half solved.  The values, purpose and vision exercises, if you REALLY invest the time and emotion to dig deep and do them right, are worth the price all by themselves."

dustin

Speaker | Author | Cyber Strategist

Dr. Dustin Sachs, DCS, CISSP, CCISO

“I came out of this course empowered with a plan, allowing me to have direction and structure I had previously been seeking. I highly recommend this course regardless of what level you are at in your career. This was the course I didn’t know I needed, but can’t imagine not taking.”

kurtis

CEO | Author

Kurtis Minder

"Reputation Architecture helped me connect the dots between my personal mission and the work I do every day. The course created space to reflect on what really drives me—and how to show up in a way that aligns with that purpose. One of the best parts was getting to connect with other cybersecurity professionals who are thinking just as intentionally about their impact and visibility. It’s a rare opportunity to step back, recalibrate, and move forward with clarity."

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Applied GenAI Evangelist | Cyber Leader | Speaker

Tim Rohrbaugh

"I recently completed the 'Cybersecurity Pros' course, and it exceeded my expectations. Heather's instruction was top-notch, bringing structure and process to areas outside our typical comfort zone. This makes the process accessible and actionable. Beyond the curriculum, the added magic was in the cohort. It was incredibly enriching to go through the program with a group of experienced cybersecurity professionals, all bringing unique perspectives and a willingness to share. This shared journey made the learning much deeper and more impactful. If you want to turn your technical skills into real industry influence and connect with impressive peers, this is the course for you."

Photo of Sandeep Jayashankar

Security Architect | Speaker

Sandeep Jayashankar

"Reputation Architects helped me translate my experience and values into a clear, authentic narrative. The course gave me a structured framework to define and amplify my personal brand with confidence. It was one of the most transformational professional experiences I've had."

Photo of Sina Eames

Fraud Fighter | Fraud & Risk Compliance Analyst

Sina Eames

"The best way to improve is to learn from those that have walked that path.  This series of workshops helped me realize my mental obstacles, my inner powers, and my ability to use them to overcome any struggle (especially in this job market). If you're looking to challenge your thought process, I would highly recommend becoming part of this. Heather is a natural leader with valuable information to help you succeed!"

Frequently Asked Questions

You might be wondering...

Here are few questions we hear a lot. If you still have question, reach out. We'd be happy to help. 

We will meet weekly on Fridays from 3-4:30 pm Eastern time. Once enrollment is closed, we conduct a survey of participants and adjust the schedule if necessary.

The registration fee is $649. We can deliver this course privately for your company. Reach out today if that is of interest. 

All sessions are recorded, so you can catch up anytime! 

Expect about  2.5-4 hours per week, including live sessions, coaching, and exercises.

 

There’s never a perfect time—there’s only now. If you’re thinking about it, it’s probably because you know this could help you. Book a pre-course chat and we can explore your concerns together. 

What you'll learn

Learning Objectives

By the end of this course, you will gain valuable skills and confidence. 

Develop a strong personal brand

Understand the components of a personal brand and how to articulate your unique value proposition. Create and refine a personal brand statement and elevator pitch.

Optimize your online presence

Enhance your LinkedIn profile and other social media profiles for maximum visibility and engagement. Build a professional online presence that attracts your target audience.

Master networking strategies

Utilize effective networking techniques both online and in-person to expand your professional network. Leverage tools and strategies to get referrals, leads, and speaking opportunities.

Create engaging content

Develop a content creation strategy that aligns with their personal brand and engages your audience. Learn to use various tools and systems for idea curation, planning, and publishing content.

Secure speaking engagements

 Identify and apply for speaking opportunities that enhance your professional credibility. Create impactful presentations that inspire and engage your audience.

Build media relationships

Craft compelling media pitches to gain media exposure without needing an agency. Build and maintain a media list and align story angles with relevant publications.

Implement a personal branding system

Learn about free and low-cost tools to help manage your personal branding activities. Track and analyze your branding efforts to continuously improve your strategies.

Overcome personal barriers

Address and overcome imposter syndrome and other limiting beliefs. Develop a resilient mindset that supports your personal branding efforts.