Imperfect Action: A Strategic Approach to Reputation Architecture for Cybersecurity Professionals
A 6-week live program for security leaders
June 4 - July 9, 2025
Course Tuition: $649
Teaching you the skills and systems to build and manage your professional reputation
You're a cybersecurity professional transforming security expertise into strategic influence...
and the growth of your career depends on your ability to communicate your expertise strategically. It's not enough to be exceptional at securing systems and managing risk—you need to project your insights to the right stakeholders at the right time in the right way.
Your ability to influence needs to extend beyond technical excellence, whether you're:
- Securing buy-in for critical security initiatives
- Building partnerships with peer executives
- Positioning yourself for board advisory roles
- Advancing to senior leadership positions
- Becoming a recognized voice in the security community
Without a strategic approach to building influence, your expertise might remain undiscovered potential.
Is this for you?
Your path to strategic impact
You understand the power of deep expertise, but you're wrestling with:
- Translating complex security concepts for non-technical audiences
- Building visibility while maintaining operational security
- Finding time between critical security responsibilities
- Balancing organizational constraints with personal growth
- Moving from technical authority to strategic leader
Your technical skills have brought you this far, but you know that technical expertise alone won't drive the next phase of your career. Even groundbreaking security insights can go unnoticed without a strategic approach to building influence. There's a critical gap between being security-smart and being strategically influential. This program bridges that gap, transforming technical excellence into strategic authority.
About the course
Reputation Architecture: 6 Weeks to Strategic Career Growth
Live Sessions from May 30 - July 11, 2025*
You will learn proven strategies to transform your expertise into lasting influence. Our program provides both the tactical roadmap and the senior-level community to support your evolution from technical expert to strategic leader. The live format provides you with:
- Real-time feedback and discussion
- Interactive exercises and peer learning
- Immediate application of concepts to your current role
Course format:
- Weekly 90-minute live stream lessons and group coaching (recordings provided). The course is scheduled to occur from 3-4:30 PM Eastern time on Fridays.
- Weekly worksheets and activities
- 1 year of access to all program materials online
- 1-year membership to the Ah-Ha Movement Community
*No class on July 4
Master the five domains of reputation architecture
Over the 6 week course, you will master five critical domains to successfully build a professional reputation that stands out and fuels your success. Download the full syllabus and learn more about the course.
What you'll get.
You'll walk away with...
- 4 Private 1:1 Coaching Sessions – Get personalized strategy & feedback
- A Polished LinkedIn Profile – Attract leadership roles & new opportunities
- A Thought-Leadership One-Pager – Position yourself as an expert in your field
- A Reputation Roadmap – A clear, step-by-step plan for building your influence
- A Notion Workspace – Journal prompts, activities, and idea collection to organize and implement everything you learn.
And you’ll do it all with expert guidance, a supportive network, and a proven framework that WORKS.
Join the June cohort - Spots are limited!
You might be wondering...
Here are few questions we hear a lot. If you still have question, reach out. We'd be happy to help.
We will meet weekly on Wednesdays from 3-4:30 pm Eastern time. Once enrollment is closed, we conduct a survey of participants and adjust the schedule if necessary.
The registration fee is $649. We can deliver this course privately for your company. Reach out today if that is of interest.
All sessions are recorded, so you can catch up anytime!
Expect about 2.5-4 hours per week, including live sessions, coaching, and exercises.
There’s never a perfect time—there’s only now. If you’re thinking about it, it’s probably because you know this could help you. Book a pre-course chat and we can explore your concerns together.
Learning Objectives
By the end of this course, you will gain valuable skills and confidence.
Develop a strong personal brand
Understand the components of a personal brand and how to articulate your unique value proposition. Create and refine a personal brand statement and elevator pitch.
Optimize your online presence
Master networking strategies
Utilize effective networking techniques both online and in-person to expand your professional network. Leverage tools and strategies to get referrals, leads, and speaking opportunities.
Create engaging content
Develop a content creation strategy that aligns with their personal brand and engages your audience. Learn to use various tools and systems for idea curation, planning, and publishing content.
Secure speaking engagements
Identify and apply for speaking opportunities that enhance your professional credibility. Create impactful presentations that inspire and engage your audience.
Build media relationships
Craft compelling media pitches to gain media exposure without needing an agency. Build and maintain a media list and align story angles with relevant publications.
Implement a personal branding system
Learn about free and low-cost tools to help manage your personal branding activities. Track and analyze your branding efforts to continuously improve your strategies.
Overcome personal barriers
Address and overcome imposter syndrome and other limiting beliefs. Develop a resilient mindset that supports your personal branding efforts.